A group in Ivory Coast is trying to persuade black women to turn the page on their expensive hair-straighteners, extensions and wigs and go natural instead.
Blending "natural" with "happy" to produce "Nappy", the group calls itself Nappys de Babi -- Babi being a nickname for Abidjan, Ivory Coast's bustling economic capital.
Founded more than two years ago, the support group now boasts some 2,400 members, meeting every two months in Abidjan's trendy Cocody district to share advice, tips, and practical help about keeping their hair natural.
Nappys de Babi attacks a deeply ingrained belief all across Africa that straight hair conforms best to an ideal of beauty.
In Ivory Coast, most women were teenagers when they began renouncing their naturally kinky, frizzy hair.
As a result, most do not know how to care for it and "make it beautiful", says Miriam Diaby, one of Nappys de Babi's founders.
"Society frowns on 'afro' hair overflowing all over the place," she said, lamenting that women have to opt for "conventional" styles involving straightening or using false hair in the form of extensions or wigs.
To hear about a movement like this going on in Africa is something that is exciting! The African People of today are suffering from this colonial mentality, both physically and mentally. So for a group of African women to encourage other African Women to return natural is amazing! #SanCophaSalute to Nappys de Babi!
Natural hair is better
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