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BMW i8 2013 is more than a brand

Imagine world class brand.
No one is given the position o world class leader. You must earn it and when you do then you have the responsibility  of sustaining it. BMW have created their brand identity an they have sustained it.
The future
BMW's i brand looks like it may pave the way for the future of electric cars, and the Global head of sales and marketing, Ian Robertson, is confident of this: "I think we can be a game changer."
There's also a possibility that BMW will take what they've learnt from the i8 to help shape other cars. Ian Robertson confirms this: "I'm sure some of the technology from the i8 will wash back into our other cars," - hinting that we may expect to see plug-in hybrid versions of already existing models, such as the 5 Series and the X5 .
BMW has also created a network of dealers that will supply and support the sub-brand, i. When the i8 launches, there will be around 46 sales agents across the UK with specialist technical capabilities that will allow them to carry out repairs to the high voltage batteries.
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